BetKing Partners With Genius Sports to Power Growth With in-play Trading Services

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Genius Sports Limited has announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.

The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball and every other major European and South American football league.

Genius Sports will also provide BetKing with its market-leading trading services which include modelled odds feeds for major football competitions.

With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximising revenues by increasing the availability of betting markets.

Tim Smeets, Trading Director at Kingmakers said “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”

Will Westcott, Head of Business Development at Genius Sports said “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”

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