In iGaming , Africa stands out as a promising market with Nigeria leading the pack to growth. EveryMatrix’s recent insights shed light on the potential of Nigeria’s slots market. It offers a glimpse into the unique dynamics and its promising opportunities.
As leaders in iGaming technology solutions, EveryMatrix has been a major player in the introduction of a wide content portfolio in Nigeria.
Internet Penetration and Mobile Revolution
Despite the low internet penetration rate of 42% in Nigeria the landscape is changing rapidly. According to Statista, Nigeria’s mobile market grew by 20% growth between 2023 to 2024. Even with this, there is still a challenge in catering for the unique demands of the market that is characterized by low bandwidth and low-end devices.
Navigating the Terrain
To succeed in Nigeria’s iGaming space, operators have to adapt their strategies to cater to the local infrastructure. These include lightweight online casino games that are optimized for low data usage and limited network speeds.
“Our internal data confirms that game providers choose different approaches to tackle this particularity. Some, for example, offer games with and without sound to decrease the size of the game. Others choose to focus on creating games for African markets that are smaller in size from the very start,” says EveryMatrix.
Player Behavior
Nigerian players have distinct wagering patterns with an average bet per spin of €0.24. This is a bit lower than the global average of €1. This reflects the market’s stage of development that is tied to low internet penetration and bandwidth constraints.
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