Manchester City Football Club has announced a new partnership with pan-African betting market leader, SportyBet. The deal will see the two entities working together to create co-branded content and unique experiences for customers in Africa and supporters of the club.
This collaboration will help to grow Manchester City’s fanbase in Africa even further. Over the past few years, the club has seen increased interest from African fans, with successful fan events and trophy tour visits to the continent. The new partnership with SportyBet will help to bring fans closer to the club than ever before.
SportyBet is part of the Sporty Group, and the brand is licensed to operate throughout Africa in countries such as Nigeria, Ghana, Kenya, Zambia, Tanzania, and Uganda. The company is known for its innovative betting platforms and mobile-friendly user experience. According to the betting firm, it has carefully designed its product for speed and performance to provide customers with the best possible experience.
Manchester City’s Vice President of Global Partnership Sales, Kaitlyn Beale, expressed her pleasure at welcoming SportyBet as a new regional partner of the club. She believes that the partnership will help to bring fans closer to the club and enhance the overall fan experience in Africa.
Oluchi Enuha, the Sporty Group Brand Director, also expressed her delight at the new partnership. She believes that Manchester City’s exciting brand of football and dynamic players are a perfect fit for Sporty Group’s mission to provide top-quality entertainment to customers in Africa. She sees this partnership as just the beginning of a uniquely innovative collaboration that will benefit both brands in Africa.
The partnership between Manchester City and SportyBet is an exciting development for African football fans. It will provide new opportunities for fans to engage with the club, including exclusive content and unique experiences. As African football continues to grow, partnerships like this will play an essential role in bringing fans closer to the sport and promoting its growth on the continent.
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