Online sports betting has grown significantly in Kenya over the past decade, and it has become a popular pastime for many Kenyans. However, the industry has undergone significant changes in recent years, and it’s essential to understand what the future holds. In this blog post, we will explore the predictions and trends of online sports betting in Kenya.
Increased regulation
One of the significant trends in the online sports betting industry in Kenya is increased regulation. In 2019, the Kenyan government introduced new regulations that significantly impacted the industry. The new regulations led to the revocation of licenses for several betting firms, including SportPesa and Betin.
The government’s goal was to crack down on unregulated gambling and protect vulnerable Kenyans, including minors and those with gambling addictions. In the future, we can expect more regulations to be introduced to ensure responsible gambling and protect consumers.
Mobile-first approach
Mobile technology has revolutionized the online sports betting industry in Kenya, and it’s no surprise that mobile is the primary platform for most betting companies. The future of online sports betting in Kenya will see a continued emphasis on mobile-first approaches, where companies will focus on developing user-friendly and intuitive mobile apps.
Mobile-first approaches will allow online sports betting companies to reach more users, especially in rural areas where the mobile penetration rate is high. In the future, we can expect more betting companies to launch mobile apps and provide innovative features to attract more users.
Diversification of offerings
Online sports betting in Kenya has traditionally been limited to football and a few other sports. However, the future of online sports betting will see a diversification of offerings, with more sports being added to the list. We can expect to see more options for betting on sports such as basketball, cricket, and rugby.
Additionally, we can expect to see more options for in-play betting, virtual sports, and e-sports. These new offerings will provide more opportunities for users to place bets and engage with their favorite sports.
Improved payment options
The current payment options for online sports betting in Kenya are limited, with mobile money and credit/debit cards being the primary options. However, we can expect to see more payment options being introduced in the future, including cryptocurrency, e-wallets, and bank transfers.
The introduction of more payment options will make it easier for users to deposit and withdraw funds from their betting accounts. Additionally, it will provide more options for users who prefer not to use mobile money or credit/debit cards.
Increased competition
Online sports betting in Kenya is a highly competitive industry, and we can expect to see more players entering the market. The competition will lead to more innovation, better odds, and improved user experiences.
However, increased competition may also lead to aggressive marketing tactics and lower quality services from some betting companies. Consumers will need to be vigilant and do their research before choosing a betting company to ensure they are getting a safe and enjoyable betting experience.
